Major League Soccer is growing. The sport in general is booming in America, with the Premier League and Bundesliga taking effect in the normal sports conversations in the local bars at the weekend.
And MLS is a part of that growth, both contributing to it and benefitting from it.
As a part of the growth of soccer and MLS in particular, there has obviously been an increased quality — fans spend more than they ever had, there are more attending supporters than ever, the viewing figures are higher than ever — but there has also been a very basic element of growth in quantity also.