Atlanta United (Photo by Emilee Chinn/Getty Images)
Atlanta United are set to unveil their third-ever primary kit ahead of the 2021 season. Based on leaked images, the new design is a questionable decision. Soccer is the only truly global sport on earth. It exists on almost every continent and in nearly every country across the world. Because of its reach, it is also one of the most lucrative businesses in the world. Soccer is everywhere; so is money.
The biggest clubs in the world (think Barcelona, Real Madrid, Manchester United, Manchester City, Liverpool) recognize this, and as a result, branding is often one of the most important aspects of a club and its desire to grow its organization and brand.