Atlanta United, Jake Mulraney (Photo by PEDRO PARDO/AFP via Getty Images)
Jake Mulraney said he signed for Atlanta United because he heard good things about the club. He illustrates an immediate advantage that the Five Stripes have worked hard to achieve.
Attracting players is a crucial ability of all clubs. When you are competing for the best players in the world, the demand is extremely high and the supply is extremely low. Being able to sell yourself to these players, therefore, is hugely important. You cannot just go wander down the street and go to the next shop to pick another loaf of bread.