Major League Baseball announced Tuesday it is entering the NFT market with the auctioning of a 1-of-1 NFT featuring New York Yankees legend Lou Gehrig.
According to Ken Davidoff of the New York Post, MLB Executive Vice President of Business Development Kenny Gersh said: "When you think about NFTs, there is this concept of it being a fad. What we're looking to do, with the Candy [Digital] people, is to build a long-term sustainable business. What better person to symbolize durability and long-term success than Lou Gehrig?"
Specifically, the NFT will focus on Gehrig's famous "Luckiest Man" speech, which he gave at Yankee Stadium on July 4, 1939, shortly after his ALS diagnosis.