New York Yankees slugger Aaron Judge's sponsorship deal with PRIME Hydration was announced on Thursday.
The company was founded in 2022 by YouTubers KSI and Logan Paul, with the latter also establishing himself as a WWE star. PRIME has inked sponsorship deals with several teams across many major sports such as the Los Angeles Dodgers, Arsenal FC, Bayern Munich and FC Barcelona (via Forbes). The brand has also partnered with notable athletes such as Patrick Mahomes, Israel Adesanya, and Erling Haaland.
"It's such an honor to team up with legends like Logan Paul and KSI," Judge said, per TMZ Sports.