In 1947, Cleveland Indians owner Bill Veeck decided that his team needed a new logo. It had been 32 years since the franchise had officially adopted the nickname “Indians,” and in that time, the team’s logo had gone from a simple blue block C to variations on a stereotypical vintage American Indian figure. But Veeck, who bought the team in 1946, wanted to do something different. So he went to the J.F. Novak Company, a local business that had created patches for the Cleveland Police and Fire Departments, and asked them to create an Indian-themed logo that “would convey a spirit of pure joy and unbridled enthusiasm.