The Toronto Blue Jays are one of the hottest baseball teams in the major leagues, and most of it can be attributed to the team’s trade-deadline acquisitions of Troy Tulowitzki and David Price. There was of course a significant financial risk inherent to bringing in superstars of their magnitude and the exorbitant salaries players of their caliber demand.
But according to a study by the Financial Post, the torrid winning pace the Blue Jays are on have drummed up a firestorm of energized interest in the team, which has translated to increased ticket sales and fans’ willingness to pony up more of their hard-earned cash at concession stands on merchandise, beer and otherwise.