Shohei Ohtani is going to sign an incredibly lucrative contract this winter due to his incredible ability on the field, but his cultural impact and marketability makes him extremely valuable to MLB franchises as well.
"Look at the example of [Lionel] Messi in Miami," an AL executive told The Athletic's Ken Rosenthal on Monday. "I think Ohtani is the same model."
This article will be updated soon to provide more information and analysis.