The marketing people at Dos Equis blew it. They chose that dorky-looking guy as their new "most interesting man in the world," when they should have taken Chicago Cubs manager Joe Maddon. Like the new guy, Maddon surely could kick a coconut through a goalpost made of giraffes. Maddon is a renaissance man, he is eclectic, he mixes old and new school, he owns a restaurant, he helped save his hometown by bringing together all races and colors, he knows all about wine and music. President Obama recently called Maddon "the coolest guy ever," when he showed up at the White House in January with a wild sport coat and no tie.