The quest to understand Fortnite is so desperate that The New Yorker dispatched a reporter-at-large to write a parenting guide masked as an analysis of the contemporary teenage zeitgeist. From pre-teen boys to professional gamers and working adult men, the XBOX game's popularity is more akin to religious orthodoxy than, say, the Cabbage Patch Kids and Tamagotchi fads. It has forced media companies to grapple with a future where its most trusted consumers of generations past—young-to-middle-aged men—may prefer watching prolonged video game battles to regular-season sporting events infested by product placement. Samsung created a new selling strategy on their Galaxy Note 9 just so fans could play from their mobile devices.
Carlos Santana's Clubhouse TV Smash Is the Latest Evidence of MLB's Fortnite Obsession
