Missouri is doing some special things in the world of NIL. In a lane where the Tigers could easily get lapped, they’ve found some unique ways to meet the needs of players and to highlight those who are producing for the school.
Luther Burden has been an endorsement machine from the second he stepped onto campus at Missouri. First, he got his own signature bag of chips, the honey BBQ-flavored Red Hot Riplets from St. Louis-based Old Vienna. Then it was an Imo’s Pizza deal. Most recently, it was Commerce Bank. It seems like everyone has wanted to get a piece of Burden, and for good reason, right?