There are a million phrases in the official coaching handbook which you can print and use a motivational tools to spurn your team forward. This here blog used to make fun of the Oklahoma Sooners with the Disrespect Chronicles because it’s pretty absurd that the Bob Stoops’ Oklahoma Sooners were not respected appropriately. There’s a reason why the phrase “bulletin board material” exists. Coaches will use any motivational tactic, real or invented, to get their team to play and fight harder.
Most of this is horse-hockey, of course. I hate to inform the Georgia Bulldogs, but nobody doubted if you could be the best team in the country again.