COLUMBIA, Mo. — The logos of two Columbia companies will appear on the field at Missouri's Memorial Stadium this season, reflecting the school's efforts to adopt new revenue generation strategies amid an accelerated need for funding in college sports.
Shelter Insurance and EquipmentShare will each have a logo on the Tigers' playing surface, athletics department spokesperson Dave Matter confirmed. The insignias will be located on each 25-yard line and are expected to be in place for Mizzou's Thursday home opener against Murray State.
Financial terms of both sponsorship deals were not immediately available Tuesday, but Sports Business Journal reports that the agreements are for multiple years.