COLUMBIA, Mo. — The intersection of Missouri's name, image, likeness operation and grocery store cuisine is expanding.
Every True Tiger Brands, the NIL marketing agency tied to Mizzou, is rolling out two flavors of cookies that feature MU football players on their packaging.
The cookies will be a limited run designed to commemorate the Tigers' breakout 2023 football season that ended with a Cotton Bowl victory over Ohio State. The collectors' edition boxes list scores and superlatives from that season, as well as Missouri's 2024 schedule.
When placed together, the boxes for each flavor form the Cotton Bowl trophy in the middle.