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Mizzou hopes to follow West Virginia's lead in alcohol sales

Shortly after he became athletics director at West Virginia University, in 2010, Oliver Luck sat down with the three most important law enforcement officials in his new community: the university police chief, the city of Morgantown’s police chief and the colonel of the state police department.

They all shared one concern: Alcohol-soaked football game days at WVU, where a lively tailgating scene and the school’s halftime pass-out policy had combined to create an environment for heavy binge drinking — and all the headaches that followed.

Luck had a two-part plan that he figured could make a difference.