Luther Burden III has officially committed to provel.
St. Louis pizza chain Imo's Pizza has entered the name, image and likeness market for college athletics as the Mizzou wide receiver and St. Louis native will soon appear in print, online and billboard advertising for Imo's, the company announced Monday.
Burden, the former five-star recruit who scored nine touchdowns for the Tigers last year as a freshman, will be featured on Imo's billboards in Columbia during the upcoming football season. He'll also take part in social media outreach for the company. Imo’s partnership with Burden kicks off Saturday with a pizza party at his youth football camp at Herbert Hoover Boys & Girls Club in St.