Back to the Missouri Tigers Newsfeed

Mizzou athletics set to opt fully into revenue sharing, raise ticket prices to support effort

Related Topics: Laird Veatch, Missouri Tigers

COLUMBIA, Mo. — Missouri will be among the college programs opting into the legal settlement set to bring revenue sharing to college sports and will do so at “the highest possible level,” athletics director Laird Veatch told the Post-Dispatch.

It’s the expected and requisite move for an athletics department angling itself for relevance in the hyper-competitive Southeastern Conference, but MU’s intention to share roughly $22 million directly with athletes each year under the terms of the impending settlement has not previously been so clearly articulated.

“There’s no question,” Veatch said. “If we want to compete in the SEC and expect to win, then we need to be prepared to do that.