When Blake Lawrence gave an introductory presentation to three MU Athletics officials about his technology company Opendorse, he used a former Missouri quarterback as an example of how a partnership could benefit Mizzou.
“We have primary transaction data on how much pro athletes actually get paid to endorse products,” Lawrence said. “So in the professional world, when Chase Daniel is getting paid by Biofreeze to post on Instagram, that entire transaction is also run through our technology. We’re able to take the data of how much Daniel got paid to promote Biofreeze to estimate how much the quarterback at Mizzou would get paid if he got an opportunity from Biofreeze.