DALLAS — Brady Cook sat on a blue fabric couch inside a hotel meeting space used as a holding room, waiting for the last of his Southeastern Conference media days interviews.
There was a rolling TV screen placed in front of him with an Xbox console attached and emblazoned with the SEC logo. He picked up a matching conference-branded controller from the cushion next to him and fired up the most anticipated sports video game in quite some time: EA Sports' CFB25.
The game that the Missouri quarterback queued up, naturally, was the Tigers against archrival Kansas.