COLUMBIA, Mo. — Missouri football enjoyed a breakout season in 2023 that set the tone for success in 2024 and beyond, but the program’s fiscal performance that year also has implications for its immediate future.
Mizzou football brought in 25% more revenue during the fiscal year that included the 2023 season than in the period including the 2022 season as the Tigers reaped the monetary benefits of an 11-win campaign and high-profile Cotton Bowl victory.
It came at an increased cost, though, as football expenses rose 45% for MU athletics that year, shrinking the margin by which the football program generated a profit.