In an ideal world, the ongoing pandemic would inspire the cutthroat college basketball industry to reset its priorities.
This would be an ideal time to recommit to the student-athlete ideal, right?
Alas, the industry remains as mercenary as ever.
Financially strapped programs are scrambling to schedule a full set of games even as COVID-19 infections spike and flu season creeps closer.
Promoters are creating bubble tournaments to keep the industry running and create hours and hours of sports television programming.
At court level, coaches are obligated to plow forth the best they can while living with the health risks for themselves and their players.