‘Culture’ within a football program is a funny thing. It’s intangible. It’s hard to define. But, as the saying goes, you know a good football culture it when you see it.
Matt Campbell appears to have built quite the culture at Iowa State. Once upon a time, Gary Pinkel built a strong family atmosphere at Missouri. Nick Saban has constructed a winning culture at Alabama.
Culture is bigger than one player or coach. It permeates throughout the building and becomes what the team is all about.
But it all starts with the man in charge.