So this is creative, at least: Mizzou and Blockparty have created a series of one-hour concerts before each Tiger home game this fall.
COLUMBIA, Mo. -- The University of Missouri Athletics Department announced today the launch of its first-ever "Tailgate Concert Series" to take place before all 2017 Mizzou home football games.
In partnership with fan-focused hospitality and entertainment company Blockparty, each concert will feature a nationally-prominent artist, and will take place following the "Tiger Walk," which happens two and half hours prior to kickoff. The stage for each performance will be in Tiger Town, the free fan fest area located on the east side of Faurot Field on Mick Deaver Memorial Drive outside of Memorial Stadium.