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BenFred: Mizzou's 'Make It Right' campaign a risky but necessary move in fight against NCAA

The new billboards now standing above St. Louis and Kansas City must have caused some interesting water-cooler conversations in Indianapolis.

If those concerned with protecting what is left of the NCAA’s fraying reputation as a competent overseer of college athletics hoped the latest argument against the institution’s credibility would blow over, a hash-tagged message displayed above Missouri highways begs to differ.

Standing tall for the Show-Me State’s drivers to see — and now appearing on shirts thrown out at basketball games — is the phrase Missouri created to draw attention to its battle with the NCAA regarding the over-reaching penalties slapped upon an athletics department that handled an embarrassing academic misconduct scandal with a series of correct calls, or so it thought.