In the realm of social media, Mississippi State has made a habit of being first. For instance, the MSU football team was the first to have a hashtag in the endzone, even if that was later outlawed. This week, MSU was the first SEC team to have a Periscope feed of football practice.
And late this summer, MSU became the first college in the country to have its own emoji keyboard. Not only were they first, but they’ve been extremely successful in their efforts.
Partnering with a group called Snaps, MSU’s athletic department launched the keyboard on July 22, and in the two weeks following, Snaps recorded over 33,000 downloads.