When I was a sophomore in high school one of my friends asked me to join the cheer squad. And while most of the time male cheerleaders elicit a “Huh. Whatever floats your boat I guess.” from me, I was legitimately interested for a split second. Because these guys were: 1. insanely ripped and 2. could do a ton of flips and stuff. My friend also tried to sell me on 3. getting to hang out with hot girls in their sports bras*.
Anyway, Texas A&M took the concept of male cheerleaders, completely baptized and purified these guys’ motives by removing the women, and called it “Yell Leading”.