The advent of social media platforms such as Twitter has allowed for direct and relatively unfettered communication between the general public and public figures. Without question, Twitter can be a powerful tool for communicating quickly to large constituency groups, such as college football fans.
But the medium is not without its drawbacks, and users who lack the proper temperament can quickly find themselves mired in a trap of their own making – simply by their insatiable need to have the last word.
This is especially true for public figures. After all, Twitter allows users to make use of pseudonyms and have multiple accounts – both perfect vehicles for detractors who want to take potshots at public figures in a public forum.