When the Mississippi St. Bulldogs took on the Arkansas Razorbacks in 2016, Ethan Lee took a joke I was trying to make on Twitter during the Kentucky game and made it into a movement among the Mississippi State fans. The passing game wasn’t working so well, so at 6:55 on October 22, I tweeted this.
And then Ethan wrote the article that turned #AlwaysRunNeverPass into the movement that dominated Mississippi State’s last two games of the season. Last year, it carried the Bulldogs to a bowl game, even if it did need an assist from the team’s APR.