Halloween is on Sunday in case you have no children, a calendar, or live under a rock.
The annual tradition of donning costumes ranging from silly to scary or just downright odd and parading around to your neighbors just to get a little candy - it may not be popular where you are, but if you are in the suburbs, you better have a couple thousand pieces of chocolate ready.
Speaking of candy, head football coaches are similar in that their careers are mostly about building a brand. Maybe you’re the tough, defensive minded, old school hard-ass guy, or maybe you’re the single, condescending, offensive minded, connect with the players over rap music guy.