Is that you, #TheNetwork?
Here's a hypothetical scenario for your consideration. Let's say you're a very large athletics organization that oversees 14 member institutions, many of which regularly compete for, and win, national championships in a wide range of men's and women's sports. Let's also say that the alumni base of your 14 member institutions is vast, with former students and athletes living and working in all corners of the globe.
Now, as a prolific and prominent collegium of 14 very high profile athletics departments, you need to maintain a very visible social media presence, insofar as hundreds of thousands of people avidly require news and information about you.