Black Bears. Landsharks. Ackbars.
No matter what you call them, University of Mississippi chancellor Jeffrey Vitter says the school’s nicknames, “Ole Miss,” and “Rebels,” are here to stay.
“I can assure you that we will continue to use the terms Ole Miss and Rebels as endearing nicknames for the university,” Vitter said in a letter addressed to the university community. “Data show that the term Ole Miss is broadly viewed as one of connection and affection, with strongly positive national (and international) recognition. It is one of the more known and respected (and frankly, envied) college brands.