Ole Miss quarterback Jaxson Dart signed new one-of-a-kind name, image and likeness deal with private jet company Nicholas Air on Tuesday, Feb. 27.
According to Forbes, the Oxford-based airline will sponsor his travel for philanthropic work and training. He will continue to travel with the Ole Miss Football team for games.
“Facilitating the collaboration between Jaxson and Nicholas Air further demonstrates the elite nature of Jaxson as an individual and the power of his brand,” Dart’s agent Jeff Hoffman said.
Since arriving in Oxford, Dart has raised his draft stock and NIL valuation, culminating in this blockbuster deal.