Prime Video. Prime Music. Prime Delivery. Now, there’s yet another perk of being a member of Amazon Prime: Thursday Night Football.
Earlier this week, Amazon.com, Inc. outbid Google, Twitter and Facebook to reach a deal with the NFL to stream 10 Thursday Night Football games on Amazon Prime next fall for the steep price of $50 million per season. For comparison, last year Twitter reached a deal with the NFL to live stream Thursday Night Football games for $10 million per season.
Although CBS, NBC and the NFL Network will continue to split national television coverage of Thursday Night Football, the drastic change in price Amazon paid shows companies are starting to value Thursday night games at prices previously only commanded by Sunday and Monday night games.