Ole Miss officials wanted to take its time to get beer sales right.
Believe it or not, they waited until the Texas A&M game and pretty much executed the new beer sales plan with relatively few glitches. The university reported approximately 15,400 beers were sold on Saturday netting around $130,000, so potentially we’re looking at a $1M revenue stream for seven home games if those sales trends hold true.
The biggest glitch, however, I’m sure you stood in a pretty long line at some point, because I did a couple times. The lines did seem to get longer as the game went on, and maybe that’s because people ran out of whatever they bootlegged in or because of the direction of the game (see: not great).