With mostly empty buildings, National Hockey League teams are trying to get creative when it comes to recouping some of the income they’ll be losing due to COVID-19 restrictions. Today, the Minnesota Wild annouced a naming-rights partnership with arena sponsor Xcel Energy that will have the utility’s company logo on the Wild’s home and away helmets for the 2020-21 season.
The #mnwild and @XcelEnergyMN announced today that the national leader in clean energy transition will be the team’s first-ever helmet entitlement partner.
The logo will exclusively appear on the team’s home & road helmets for the 2020-21 season.