Pat LaFontaine took the podium yesterday in New York to help unveil what the NHL branded as the “Declaration of Principles,” not just for the NHL, but for many professional and amateur leagues in North America and Europe. The premise was simple:
“How can we support and help build the culture in our sport?” - Pat LaFontaine
The result was an amalgamation of leagues and representatives coming up with these “beliefs” that represent how not only to develop the game, but better the world in which the game operates.
Given the tenor and the branding of these principles, the target audience is the kids coming up in their respective leagues, and these are largely ideas that are put out by almost any athletic activity.