The Minnesota Wild and Caribou Coffee announced a multi-year partnership that makes the popular Minnesota-based coffee company the official coffee of the Minnesota Wild.
Caribou Coffee is available where hot beverages are sold throughout Xcel Energy Center. The partnership includes sampling opportunities at Wild events, in-arena activation, and social media engagement around the team’s game-day infographic. Additionally, the Wild and Caribou partner on cancer awareness initiatives like Amy’s Blend to support breast cancer awareness.
“We are proud to partner with Caribou Coffee to make an impact on such important causes in our community,” said Carin Anderson, vice president of corporate partnership for the Minnesota Wild.