Sports are weird. Fans spend loads of money to be entertained by other men and women performing in athletics in the hopes that one day their favorite team or individual representing their territory is named a champion of said athletic venture.
It’s not what people are willing to pay. It’s about what the have to pay. The cost for attending games is limiting the opportunities for families with kids. Teams, for the sake of the bottom line, are hurting their own chances to turn on new fans to their game. It’s not the nickel and dime of attending sports events, but the $20 here, $75 there that strains the bank accounts of families and college students alike.