The NFL gets a lot of things wrong. From concussions to suspensions to anthem policies to...well, just about everything Roger Goodell says and does, the most profitable and popular league in the country tends to have a tough time getting out of its own way at times.
But every single year right around this time, the NFL and all its 32 teams do one thing perfectly: they sell hope.
Everyone is 0-0. Every team has an influx of exciting new players and draft picks. No matter how poorly things may have gone in recent years, fans of every affiliation can hang their hats on at least one or two dynamics that could change their fortunes.