The NFL has become a push notification.
Think it's the offseason and nothing is happening? The NFL will remind you, incessantly, of the combine, draft, rookie workouts, organized workouts, presumably disorganized workouts, OTAs (organized team attention-getters), league meetings, free agency, trades, rumors, front-office shake-ups and schedule releases.
For someone who began covering the NFL when summer meant vacation for everyone, the NFL's 12-month assault on our retinas can feel exhausting.
Also, it works. The league has gained market dominance by feeding fans the fast food they crave. The NFL is a gigantic drive-through window, and if you want to order the 2,000-calorie CardioArrest burger, they'll throw on a little extra mayo, no charge.