To ensure he stays that way, they're trying at times to save the talented Vikings receiver from himself.
Whether it's logging late-night weight room sessions at Winter Park or calling on his personal trainer in Los Angeles to push him through consecutive days of multiple workouts, Treadwell is grinding through extensive, intense training.
That could come as a surprise for fans and analysts who already have labeled him a first-round bust.
But here's what you need to know: The Vikings' top 2016 draft pick is driven to live up to his own expectations after a disappointing one-catch rookie season — so driven that people around him have asked him to consider taking his foot off the accelerator.