Eden Prairie, MN (October 11, 2017) – The Minnesota Vikings and Minnesota-based Sleep Number announced today a 10-year partnership naming Sleep Number the team’s “Official Sleep Wellness Partner.”
“We strongly believe in evaluating the importance of sleep and the benefits of appropriate and healthy sleep, particularly as it relates to successful human performance,” said Vikings Chief Operating Officer Kevin Warren. “Sleep Number, led by their dynamic CEO Shelly Ibach, is a Minnesota-based company with a national brand presence and a recognized sleep innovation leader. This partnership has the potential to expand with unique elements for our football team operations in the future.