The Minnesota Vikings had two very tough ticket situations going on this year. First, the team had to worry about selling out the University Of Minnesota’s TCF Bank Stadium into very late December when temperatures can be below the freezing point of water. Also, they are tasked with trying to fill the massive U.S. Bank Stadium when its doors open in 2016, which is something the team looked for a little assistance with.
To help them out, the team worked with Infogroup Targeting Solutions to create an aggressive strategy for selling tickets. Thanks to MarketWatch.com, we learned a little more about what was going on between the two organizations to try to assure that there will be butts in seats at U.