“Land O’Lakes is a growing, Fortune 210, $15 billion food and agribusiness company that touches 300,000 farmers across the United States. We are pleased to be partnering with the Vikings and leveraging the advertising power of professional football across the United States; particularly rural America,” said Chris Policinski, President and CEO of Land O’Lakes, Inc.”
Under this agreement, Land O’Lakes will receive:
• Prominent signage throughout U.S. Bank Stadium
• Advertising opportunities with the Vikings Entertainment Network
• Exclusivity in the dairy products, animal feed and crop input advertising categories
• Access to Vikings facilities
• Collaboration on community initiatives
• Business entertainment opportunities
“With these Founding Partners it is important for us to partner with well-respected Minnesota brands or companies that have a significant presence within the state,” said Vikings Executive Vice President and Chief Marketing Officer Steve LaCroix.