Matt Birk has been even busier than your typical dad sheltering in place with eight children between the ages of 3 and 17.
The former Vikings center has been named Commissioner of Sports for React LLC, an advertising technology startup that's created a mobile game app it believes will keep sports fans engaged throughout televised contests shown either live or on replay during the COVID-19 pandemic.
"I think it's a super, super smart idea," Birk said. "I know as a parent of kids, I'd rather have them watching sports than, say, 'Ozark' on Netflix."
The challenge for sports leagues, TV networks and their advertising partners, as Commissioner Birk describes, is keeping fans focused on the games during hours of action and the many commercial breaks that tempt viewers to turn the channel, check the cellphone or switch to some other screen.