I’m not sure what “fanalytics” are or anything, but based on this study that was conducted using them to rank NFL fan bases, I can only assume that they still have plenty of kinks that need to be worked out.
This study from Emory University using various metrics to rank NFL fan bases has the Vikings coming in at 24th out of 32 fan bases. Here are the criteria that were used:
I use three measures of fan engagement: Fan Equity, Social Equity and Road Equity. Fan Equity focuses on home box office revenues (support via opening the wallet).