ENGLEWOOD, Colo. — Ever since soon-to-be Hall of Famer Pat Bowlen stepped down from his daily duties as owner of the Denver Broncos, team president and CEO Joe Ellis ran the team in a "What would Pat do?" sort of way.
With Bowlen's death last month, that's no longer the case.
Ellis told The Associated Press that while the team will always honor Bowlen's memory, it's time for the Broncos to establish a new identity.
"I got to thinking about that," Ellis said Thursday from the sideline as the Broncos became the first NFL team to open training camp .