Nothing’s official — yet — but the USL League One club likely to become Minnesota United’s lower-league affiliate unveiled its brand identity on Sunday.
The team will be named Forward Madison FC, which was submitted and voted on by fans. “Forward” is the state motto of Wisconsin.
The club will also incorporate flamingoes into the new brand. “We also incorporated the Official Bird of Madison, the Pink Plastic Flamingo, which was also a popular name submission by the fans,” Managing Director Peter Wilt said in the club’s release.
Students at the University of Wisconsin, in Madison, placed 1,000 plastic flamingoes on campus as a prank in 1979.