In the sports world, the word “culture” needs a better … culture.
Its working definition seems to be something like “the organizational tenor that prompts maximum success,” but, like most buzzwords, “culture” has been co-opted by every shaman and hustler and used to excuse lengthy rebuilds and vague mission statements.
You’re losing every game and don’t have a plan? Tell people you’re building a “culture.” It’s like the word “marketing.” It could mean anything from putting a bumper sticker on your car to buying ads on the world’s most popular television show.
Gophers football coach P.