The NBA is a unique sport when it comes to player presence and personality portrayal.
The camera is up close and personal. Fans follow off-court narrative closely; for some it’s their main attraction to the league. Player brand deals and nightly interviews create a space for fans to attach to player’s identities and for players to utilize their personality to grow their business.
Minnesota Timberwolves superstar Karl-Anthony Towns leans into this paradigm with his wacky and entertaining shoe concepts. So, let’s dive into KAT’s shoe game.
Oh, and before we get into the fun stuff, it’s important to establish that KAT does not have his own signature shoe deal.